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Real Estate Lead | Real Estate Lead Generation | Real Estate Marketing | - The official website for frustrated real estate agents desperately wanting to learn how to generate real estate leads on autopilot, eliminate cold calling and ulitmately make more real estate sales

Tag Archives: linkedin tips

25 Tips To Boost Your Real Estate Agency Profile On LinkedIn

By Chris Horton

Building Up Your LinkedIn Following

LinkedIn is the world’s largest professional network on the Internet with more than 130 million members following over 1.9 million companies worldwide.

A LinkedIn Company Page provides an ideal platform to tell your story, engage with followers, and share career opportunities. It helps humanize your business, giving visitors a chance to learn about the people behind your organization. It also provides an efficient way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.

Oh yea, it also generates leads.

A Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.

In a recent study of over 5,000 businesses, inbound marketing industry leader HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).¹

Sound Interesting? Here are 25 tips to build up your LinkedIn following:

  1. Set-Up a Complete User Profile- People form connections with people, not companies. Flesh out the details of your life, such as past experience, education and skills; be sure to add yourself as an employee or member of your company.
  2. Add your Photo- People are more likely to connect with you and your company if they can put a face to a name.
  3. Customize your Public URL- You should edit your profile so that your LinkedIn profile URL looks like http://www.linkedin.com/in/yourname. To do this, click on “edit” next to your public profile URL, and then “edit” once again on your public profile settings page.
  4. Activate Company Page Status Updates- Make sure to add yourself as admin so you’re able to edit your page and publish status updates.
  5. Company Overview- Create a Company Overview description, adding the most important information first (the first 8 lines are visible before being truncated).
  6. Insert Landing Page Link to Overview- Don’t miss out on an easy lead gen opportunity. Link to your website homepage, about us page, blog, or a targeted offer such as an upcoming webinar.
  7. Add Company Specialties- Optimize your page’s internal SEO. Help people searching for companies like yours within LinkedIn find you by clarifying exactly what you do.
  8. Link to Company Website- Leverage the vast LinkedIn community by making it easy for your target audience to find your website.
  9. Ask for Recommendations- Endorsements from colleagues, partners, and clients highlight your experience and underscore your credibility.
  10. Include Products/Services- The “Products” section of a LinkedIn page provides an opportunity to link to and explain each of your products and services. Ask existing customers to “recommend” your products.
  11. Add Banner to Product Page- If you have a banner or image that promotes a product or offer, you can use it to link to the relevant landing page.²
  12. Include a Video on Product Page- If you have a cool YouTube video, you can add it to your product page to add some visual spice to your product content.²
  13. Update Status Daily- Post status updates that point connections to your content offers or other information they might find relevant.
  14. Add Blog RSS Feed- This takes a few seconds, and will automatically update your page with the latest blog articles published on your website.
  15. Connect to Twitter Account- You can connect your Twitter account to your LinkedIn profile, allowing you to post LinkedIn status messages to Twitter, and to pull tweets into your LinkedIn status. This will help you leverage these networks to build connections on both sites.
  16. Find People by Company- Search under the “companies” tab to find people working in your industry or those in your target market.
  17. Join Relevant Groups- LinkedIn groups offer a great opportunity to connect with others in your industry and to keep-up on industry information and trends.
  18. Engage People in Groups- Engage in existing group conversations and use your blog posts to support your engagement. If someone else comments, keep the conversation going.³
  19. Connect with Frequent Engagers- Solidify relationships formed in Groups by creating new connections.³
  20. Start a New Group- If you can’t find any decent groups for professionals in your industry, create your own. This will help to establish you as an industry thought leader. Invite key industry leaders to participate.
  21. Promote your Group- Invite industry leaders to participate in your new group. Cross market your group on social media by creating a similar group or page on Facebook,Google+, etc.
  22. Optimize your Group- Engage with your group by adding discussion questions, industry news and relevant blogs, or by sending announcements to group members. Encourage other group members to participate as well.
  23. Experiment with Direct Ads- LinkedIn Direct Ads work like Google AdWords or targeted ads on Facebook, allowing you to target ads by job title and function, industry and company size, seniority and age, and LinkedIn Groups.
  24. Be Professional- Don’t be overly spammy or promotional (if you are inherently spammy and/or promotional, try to dial it down).
  25. Be Authentic- Just be you. Remember that in business as in life, there is no substitute for authenticity.

If managed properly, your LinkedIn Company Page can be a powerful tool to engage your target audience, build your professional network, and generate leads for your business. Building up your LinkedIn following will help you accomplish all of these things.

10 Success Tips On Using LinkedIn

Article by Tracy Gold

LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me—I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my LinkedIn presence up a notch.

Now, I’m not going to give away Colleen’s secret sauce (you’ll have to head to one of her seminars for that) but below are a few tips from both my experience and Colleen’s talk on how to make the most of your LinkedIn presence.

1. Think about your goals. Why are you on LinkedIn? To find new employees, partners, and contractors? To be found? A mix? Your goals should drive your entire presence.

2. Post a picture. Please. Of your face. You should have a professional looking headshot as your LinkedIn photo so people can put a name to a face.  If you’re uncomfortable with recruiters or prospective clients seeing your picture next to your professional credentials (a valid concern), you can change your privacy settings so only your connections can see your photo.

3. Use LinkedIn to remember names. LinkedIn can help you with offline networking too—simply checking out someone’s profile after meeting them at a networking event, even if you don’t connect, can help you remember their name and what they do. This is another reason why having a picture is important—it will help people remember you.

4. Make the most of your headline. Colleen really stressed this one—your headline does not have to be your job title alone. Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed.” Students, use “Aspiring [Your Profession] Seeking Internship.” not “Student at [Your University].” Keep it concise, but make sure it communicates what you do and what your skills are. Here’s mine:

5. Post statuses. Updating your status gives you visibility on your connections’ LinkedIn home page. If you have found something online your business connections would like, or have good news to share about your work, spread the word by posting it on LinkedIn.

6. Write a rich but concise summary. Your summary should be about you, not your company—don’t just copy and paste the “about” page of your employer’s website. Your profile should be about what you do at your company, not what the company does as a whole. Tip: use concrete details like results you have generated and tasks you do on a daily basis to show people how awesome you are, not tell them.

7. Explore LinkedIn applications. Colleen encouraged us all to add Amazon’s Reading List application to our LinkedIn profiles. I was skeptical—I wasn’t sure how the fiction I love would be relevant to my professional connections. However, Colleen got more comments on this list, she said, than anything else in her profile. Sure enough, a few hours after I added Reading List to my profile, in came a message from a connection. She had written her senior thesis on Steinbeck and wanted to know what I thought of East of Eden. If you’re not a big book person, you can still enrich your profile with apps like Slideshare for presentations, WordPress for blog posts, and any number of others (the directory is here).

8. Add sections to your profile. LinkedIn offers several sections beyond the standards so users can showcase volunteer experience, projects, foreign languages, even test scores. This is especially helpful for young networkers who may not have extensive work experience, but adding more sections can add weight to any profile.

9. Connect with care. Your LinkedIn network is only as valuable as the strength of your connections.  For some professionals—like recruiters or salespeople—it is advantageous to connect generously, but personally, I favor being a tad picky. I’d like to think I could recommend—or at least answer questions about—anyone I am connected to on LinkedIn. If you  want to connect with someone and think it might be a stretch, be sure to personalize the message you send with the invite to explain why you want to connect—and why this person should want to connect with you.

10. Join and participate in groups. Some groups are full of spam, but others are generally valuable. For example, in the marketing industry, the Marketing Director Support Group is a great place to get and give advice. Do a little research, think back to your goals, and you’ll likely find a group that will help you reach them. If you can’t find a group, just start one!