Magnetic Real Estate Agent

Magnetically Attracting Real Estate Agent Leads

Magnetic Real Estate Agent - Magnetically Attracting Real Estate Agent Leads

Social Media For Real Estate That Converts

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Social Media For Real Estate But Which One Facebook, Twitter, LinkedIn, YouTube, Instagram?


There are so many social media platforms out there that you can use to boost your real estate business. But which ones do you choose? How much time must you dedicate to these platforms?

Real estate agents are keen to use social media for real estate but they are not sure which ones will serve them best. There is a fear that they need to have a social media presence but can’t decide which ones will work most effectively. That is bring in sales!

Yes there are literally hundreds of platforms to use. Facebook, Twitter, Instagram, Pininterest, YouTube, Rebel Mouse, StumbleOn are just some of the most popular. In fact Facebook is the second largest search engine in the world behind Google for people to find things including real estate.

But rather than get bogged down in trying to master every social media for real estate platform out there, pick just 2 that you like and master them. Now Facebook and Twitter are the largest but you may prefer to have a presence on Facebook and LinkedIn or Facebook and Instagram. Master two and watch your real estate income grow!

“INSIDE Tip: If you love Instagram, have it feed to Twitter and you automatically populate Twitter at the same time you upload to Instagram”

How Often Should You Post?

If you want to boost your real estate income through social media, you need to be frequently found. You must post everyday and regularly throughout the day. I would suggest that you post between 7am to 7pm daily; posting every hour. Use a mixture of photos, questions, inspirational quotes and business info throughout the day BUT don’t post real estate listings or brag about the number of sales you’ve made today, any more than once a day.

No time to post?

Tools eliminate time and Hootsuite will be your friend in posting 10 to 12 pieces a day. Simply select your posts either in the morning or last thing at night and schedule them to go out via Hootsuite over the course of the day.

You will also need to engage in your posts if you are wanting to boost your connectivity, increase likes and ultimately create better relationships with people that could lead you to making more sales

“INSIDE Tip 2: During the day go back through your posts and engage with those who have liked your posts. Leave follow up comments and post on their page as well. Start conversations and keep them going”

By mastering two social media platforms and being found on them frequently, you will soon see how social media for real estate converts and boosts your real estate business.

If you liked this post please leave a comment below. Let’s connect on Facebook

Be Sociable, Professional Real Estate Agents Share!
Category: Social Media
  • Leni says:

    Wow! I did not know that I needed to post so much. I have been slacking by only posting a few (2 or three posts) a week. It makes sense though, the more content that you put out there, the easier it will be to be found. Do you or anyone else think that you can ever post too much content? Especially when your posts are linked to your newsletter.

    June 9, 2014 at 8:58 am
    • Greg Reed says:

      Leni if your posts are relevant, have great content and speak to your audience, there is never too much posting. People will be looking for your thoughts

      June 9, 2014 at 4:28 pm
      • Leni says:

        Thanks for your response, Greg, I always felt that content is key. My next step is to find my audience, as of now they seem to be all over the place and unfocused which makes writing content hard.

        June 13, 2014 at 5:44 am
  • Barb says:

    I post about 5 times a month and I thought I was overdoing it. I suppose that it depends on your readership or content. Yet maybe it doesn’t, I think I will give this a try and post four times a day. That said, is there a certain length my post should be?

    June 9, 2014 at 9:30 am
    • Ryan says:

      I usually do 700-1500 words depending on the content. I think you know when someone is stretching just for the sake of longevity. But think of it this way, do you really want to write 5 times a day, 5 times a week on content you are forced to stretch out because you are disinterested? I think you can gauge your own length and you will be fine.

      June 9, 2014 at 11:05 am
      • Stan says:

        700-1500 words seems like a lot when writing multiple posts a week. I would run out of content rather quickly at that rate. I applaud your tenacity.

        June 13, 2014 at 5:46 am
    • Greg Reed says:

      Barb I would shoot for around 400-500 words. That’s the length most article directories like

      June 9, 2014 at 11:12 am
  • Brian says:

    What a great article, Greg! I just found your site on Google and I am so glad that I did. Can’t wait to read more!

    June 13, 2014 at 5:23 am
  • Stan says:

    With the amount of social networks that are out there are there some that are better suited for real estate than others? I would assume Instagram is a sure bet but then again I am unsure how many buyers/renters are on IG looking for homes/apts.

    June 13, 2014 at 5:48 am
  • Landry says:

    I love your tip on mastering two social networks and having them be the choice way to be found/contacted other then your website. I made the mistake of over-saturating social networks and could not keep up with all the changes and posts.

    June 13, 2014 at 6:00 am
    • Joel says:

      I also noticed that many are flooding social media and over exposing their listings and brand on far too many social sites. I agree with you and Greg, take on one or two sites only. As a reader it is far easier to keep up and eliminates me having to see the same content posted in 6 different places.

      June 13, 2014 at 9:54 am
  • Sylvia says:

    This is the first time I am hearing of Hootsuite, what a great concept!

    June 13, 2014 at 12:56 pm
    • Greg Reed says:

      Jump on board with this free tool Sylvia. It’ll save you a lot of time

      June 17, 2014 at 7:36 am

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