Magnetic Real Estate Agent

Magnetically Attracting Real Estate Agent Leads

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Facebook And Your Real Estate Business

Facebook Benefits And Real Estate

 

Facebook is the largest social network with over 800 million users all over the world and all social classes, children in school, young mothers finding ways to keep in touch with friend, and increasingly baby boomers catching on to the excitement that Facebook provides.  For the vast majority of these people it is nothing more than a place to spend a few

 

globe puzzle You Can Build Your Real Estate Business on Facebook

hours a week catching up with family and friends. But there is another face to Facebook, it is increasing its presence across the web and businesses are looking for opportunities. For Real Estate agents there are wonderful opportunities to create a tight community of people in your local area, who can be actively referring new business to you. We will give you three simple steps to help you build your business using Facebook.

1. Branding – Like all good marketing campaigns, it is important to create a strong visual image for marketing on Facebook or other social networking sites. Your brand is vital if you are to stand out from the crowd and leave a lasting impression on your potential audience, but how to build your brand? That’s what they do;

a. Download a photo of your company logo or a picture of yourself so that people see who you are.

b. Write a summary, the hallmark of the bio that can be used as a way to describe what you are and what you do in a short space of time. This is your chance for 15 seconds of Facebook fame and you should not waste it.

c. Fill in the details section in the information page to tell people more about yourself, and mix both personal and professional data to create a real life character that people can understand and accept others.  Also ensure that you include your keywords, if you operate in a town or area then state that so that Facebook can find you.

2. Content creation – Many people miss the opportunity to provide information about their company and promote this content in Facebook. It’s so simple and yet very powerful and an excellent way to position yourself and your business as the industry leader in your area. Not know how to do this? Here are a few tips;

a. Don’t sell, Facebook is “Social” media, but inform your potential customers about what is happening and what you know.

b. Create small suburb profiles for your area.

c. Post topical information, and what you think about it.  Interest rate rises, property prices moving up/down etc

d. Include an image in as many posts as you can, Facebook is becoming more visual and images are rewarded and more likely to be shared.

3. Engagement – you are wanting to have your potential customers involved in your conversations.  Ask for feedback, create a survey, tell people to share the posts.  All of these are important to ensure that your posts appear in the feed of your fans. (not all posts will appear and if you have little interaction then Facebook is reluctant to show you off).

4. Networking – Join groups and start talking with people having similar interests and ideas for their own business. It is a great way to start finding the big players in your industry that you can build relationships with and perhaps take advantage of a mutual benefit, somewhere along the line. Networking is what social networking sites like Facebook is all about so get in there and make your voice heard!

Facebook is an ideal place to build your business, but with so many possibilities it is easy to become distracted and lose focus on the task. Remember, if you use Facebook for business, then that is exactly what you should do. So take it seriously and devote some time to it every day.

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Category: Social Media
  • Leni says:

    I was adverse to opening a FB account because I always saw it as a medium for people to keep up with their families only. Setting yourself apart as more than just a brand that someone “likes” and comes back to reoccurring times is hard. I would love to be more social media savvy but it appears that SM is moving faster than my knowledge of it.

    June 9, 2014 at 9:26 am
    • Jenn says:

      It is funny that you bring this up because I recently spoke with my business partner on this. Has FB become a place for people to interact that know each other and less of a place to meet new people and be introduced to brands.

      June 14, 2014 at 1:46 am
  • Susan says:

    It’s funny because I downloaded my company logo for the profile picture but never thought of making it more personal with my own photograph. Great idea, Greg!

    June 9, 2014 at 10:17 am
    • Greg Reed says:

      Thanks Susan. Glad it helped

      June 9, 2014 at 11:11 am
  • Brian says:

    FB is great for real estate networking, especially since everyone knows someone who is looking for a home or rental property. Great post, Greg!

    June 9, 2014 at 11:17 am
  • Jéssica says:

    I did not know that FB does not post all content in your fans feed. I was under the assumption that they saw everything posted and was able to search for missed posts. Then again, if your fans have thousands of brands they are following it will be hard for you to stick out if you are not posting often, if not multiple times daily.

    Thanks, Greg!

    June 13, 2014 at 11:34 pm
  • Leslie says:

    Since I am new to real estate and Facebook I am finding it hard to figure out. Their tutorials are good but written for someone who has a general knowledge of Facebook to begin with. Does anyone know of a good tutorial?

    June 13, 2014 at 11:37 pm
  • Mary says:

    You mentioned including images to your posts, do you think creating separate photo albums per listing is a good idea? I ask because one colleague of mine says it is too cumbersome. I think it helps for sharing purposes, you quickly share the images with a friend/family over lengthy written posts about the property.

    June 13, 2014 at 11:43 pm
    • Greg Reed says:

      I group photos for posting Mary. Is that what you mean?

      June 17, 2014 at 7:36 am
  • Dale says:

    It is funny that you mention topical information because I always find myself looking somewhere else for it. It seems that FB is very picture based now thanks to IG and people are forgetting that we need more than just high-res images. Most important stay asked for: crime statistics.

    June 13, 2014 at 11:46 pm
  • Jon says:

    I usually agree with you Greg but I think FB is an ok resource for real estate professionals, I have found better luck with Instagram.

    June 13, 2014 at 11:49 pm
  • Ben says:

    I like Facebook but have to get much better at joining groups and making connections. For the longest time i was using LinkedIn but that did not put your listing before potential buyers so I opened a Facebook. I have location specific tabs and groups that I post to but still little to no traction, maybe I need to change my content to less words and way more images.

    June 13, 2014 at 11:53 pm
    • Greg Reed says:

      Glad the tips have helped Ben

      June 17, 2014 at 7:35 am
  • Lille says:

    Believe it or not I have sold 9 homes from traffic I initially got through Facebook. It all came down to properly tagging my photographs and content and being very active in the Facebook community. I would carve out an hour and a half each day updating and responding to various questions and comments. It paid off in the end! I highly suggest Facebook for real estate professionals.

    June 13, 2014 at 11:56 pm
    • Greg Reed says:

      WOW! That’s a fantastic result Lille

      June 17, 2014 at 7:34 am
  • James says:

    Great post, Greg! Very informative!

    June 14, 2014 at 12:02 am

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