Real Estate Success Tips – Move Fast And Break Things

Learn From Mark Zuckerberg And Facebook

Dogs Don’t Bark At Parked Cars

Only moving ones.

And as agents, we also need to be ‘moving’ in order for people to be talking about us.

Are you being spoken about in your area today?

What can you do today to get people talking about you or your agency so as to get the phones to ring? – and make you some money

What about these real estate lead generating activities:

Facebook comments – Your upcoming Convention
Tweet the $50,000 Cash Drop or some other promotion your company is involved in
Send out a newsletter on ‘Winter Warming Tips That Will Make Your Home Sell Faster’
Any ‘bad news’ story in your area that you can turn into good and send out a press release eg
‘ANZAC vet gets home spruce up thanks to FN XXXXXX (agency)’
‘ Home invasion victim Molly Polly receives a $xxx Coles Voucher from FN XXX 9agency name)’
‘Billy Blogs from FN XXXX mows ANZAC Vet’s Lawn To Say Thanks’
Put up a Youtube video on ’10 Tips For Better Open Home Inspections’
Interview an expert and post the tips on Facebook, Twitter, Youtube and in your newsletters. ‘Expert name Top 3 Tips On………’

You need to become your No.1 cheerleader.

Start moving and shouting today.

And remember dogs don’t bark at parked cars.

Improving Your Real Estate Agency Brand With Facebook Milestone

When Facebook was launched in 2004 I don’t think anyone could have anticipated the amazing growth and world wide fame it has seen. In February 2012 Facebook reported that they had 845 Million active users. People all over the globe are connecting and sharing. Brands are building relationships with it’s customers and many real estate agents are still looking for a way in which they can use Facebook to improve their own online profile.

Introducing the Facebook Timeline.

Until recently, all Facebook users could do was update their activity and share links they find interesting. It was all about what is happening now. That all changed when the Facebook Timeline was introduced where users could now also update their profiles with activities which happened in the past like child birth, weddings, divorces etc.

So how can we use this new feature to benefit our online presence in real estate? A few agents have jumped in and created a Facebook page for their Real Estate Office or even for their own profile but how will they use it to build trust and engage with a local community. Maybe they could consider using the Facebook Timeline Feature to create an archive of property prices in their community.

Your community Facebook Page should be just that, a page where people from the community can engage and interact with others in the community.

How to set up your Facebook Page Timeline?

Create your first Milestone – (Please note that you must be logged in to Facebook as your page, not your personal profile). Now that pages have switched over to the new timeline you will notice a new button on your status update field called Milestone (See image below) The first time you click on this you will be prompted to add the date your page began. The date to use here is when your community (not the community page) was founded.
Again, from the update field on your page click Milestone. This time you will be displayed a larger update box where you can add dated information.

So how far back do your Real Estate records go. Date back as far as you can and start updating your timeline with properties sold and their price. Include significant landmark sales, land sales when the community was first developed. You can use specific properties but be sure to check any copyright on images you use.

Soon you will have developed a historic timeline of property prices in your community that members can interact with. It will also act as a tool for people interested in buying in the local community but most important of all. You are the authority for Real Estate in your local area and by using the Facebook Timeline to create an archive of property prices in your community who could doubt that.

Creating A Unique Selling Proposition For More Real Estate Leads

25 Tips To Boost Your Real Estate Agency Profile On LinkedIn

By Chris Horton

LinkedIn is the world’s largest professional network on the Internet with more than 130 million members following over 1.9 million companies worldwide.

A LinkedIn Company Page provides an ideal platform to tell your story, engage with followers, and share career opportunities. It helps humanize your business, giving visitors a chance to learn about the people behind your organization. It also provides an efficient way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.

Oh yea, it also generates leads.

A Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.

In a recent study of over 5,000 businesses, inbound marketing industry leader HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).¹

Sound Interesting? Here are 25 tips to build up your LinkedIn following:

Set-Up a Complete User Profile- People form connections with people, not companies. Flesh out the details of your life, such as past experience, education and skills; be sure to add yourself as an employee or member of your company.
Add your Photo- People are more likely to connect with you and your company if they can put a face to a name.
Customize your Public URL- You should edit your profile so that your LinkedIn profile URL looks like http://www.linkedin.com/in/yourname. To do this, click on “edit” next to your public profile URL, and then “edit” once again on your public profile settings page.
Activate Company Page Status Updates- Make sure to add yourself as admin so you’re able to edit your page and publish status updates.
Company Overview- Create a Company Overview description, adding the most important information first (the first 8 lines are visible before being truncated).
Insert Landing Page Link to Overview- Don’t miss out on an easy lead gen opportunity. Link to your website homepage, about us page, blog, or a targeted offer such as an upcoming webinar.
Add Company Specialties- Optimize your page’s internal SEO. Help people searching for companies like yours within LinkedIn find you by clarifying exactly what you do.
Link to Company Website- Leverage the vast LinkedIn community by making it easy for your target audience to find your website.
Ask for Recommendations- Endorsements from colleagues, partners, and clients highlight your experience and underscore your credibility.
Include Products/Services- The “Products” section of a LinkedIn page provides an opportunity to link to and explain each of your products and services. Ask existing customers to “recommend” your products.
Add Banner to Product Page- If you have a banner or image that promotes a product or offer, you can use it to link to the relevant landing page.²
Include a Video on Product Page- If you have a cool YouTube video, you can add it to your product page to add some visual spice to your product content.²
Update Status Daily- Post status updates that point connections to your content offers or other information they might find relevant.
Add Blog RSS Feed- This takes a few seconds, and will automatically update your page with the latest blog articles published on your website.
Connect to Twitter Account- You can connect your Twitter account to your LinkedIn profile, allowing you to post LinkedIn status messages to Twitter, and to pull tweets into your LinkedIn status. This will help you leverage these networks to build connections on both sites.
Find People by Company- Search under the “companies” tab to find people working in your industry or those in your target market.
Join Relevant Groups- LinkedIn groups offer a great opportunity to connect with others in your industry and to keep-up on industry information and trends.
Engage People in Groups- Engage in existing group conversations and use your blog posts to support your engagement. If someone else comments, keep the conversation going.³
Connect with Frequent Engagers- Solidify relationships formed in Groups by creating new connections.³
Start a New Group- If you can’t find any decent groups for professionals in your industry, create your own. This will help to establish you as an industry thought leader. Invite key industry leaders to participate.
Promote your Group- Invite industry leaders to participate in your new group. Cross market your group on social media by creating a similar group or page on Facebook,Google+, etc.
Optimize your Group- Engage with your group by adding discussion questions, industry news and relevant blogs, or by sending announcements to group members. Encourage other group members to participate as well.
Experiment with Direct Ads- LinkedIn Direct Ads work like Google AdWords or targeted ads on Facebook, allowing you to target ads by job title and function, industry and company size, seniority and age, and LinkedIn Groups.
Be Professional- Don’t be overly spammy or promotional (if you are inherently spammy and/or promotional, try to dial it down).
Be Authentic- Just be you. Remember that in business as in life, there is no substitute for authenticity.

If managed properly, your LinkedIn Company Page can be a powerful tool to engage your target audience, build your professional network, and generate leads for your business. Building up your LinkedIn following will help you accomplish all of these things.

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Twitter – 30 Things To Tweet About Your Business And Build Your Brand

By Sorav Jain

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you. Just use a little bit of imagination and you can transform your Twitter-space almost magically.

Here’s food for thought when you run out of things to tweet about:

New announcements from your brand.
Teaser previews of offerings you are working on.
Related interesting news from the industry.
Trivia related to your product: history, technology, anything!
Ask for suggestions: people love to help someone out.
Events you are holding: this informs as well as gets you attendees.
Events you are participating in: this shows you are active.
Witty one-liners: this can be jokes, daily wisdom, or just about anything else.
Helping people find opportunities: Helping people solve problems is the best thing you can do to promote your brand.
Popular events: tweet about the upcoming sports events, festivals, etc.
Unexpected developments: Was Gmail down today? Tweet about it!
Regular industry news: yup, this doesn’t hurt if mixed in.
Sales announcements: Tweet about any sales announcements you might have.
Job openings: Tell people about open positions, both with your brand and at other places you know.
Ask for customer feedback: Invite people to share their experiences with your brand.
Participate in the relevant hashtags, and get more visibility.
Set up and announce tweet chats based on brand-related hashtags.
Follow people and make acknowledgement via tweets.
Thank people who have recently followed you.
Post the latest updates from your blog along with the link.
Direct people to other social media channels you own by tweeting about them.
Search on your brand name and respond to tweets that are about you.
Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people.
Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinion are related to your brand somehow.
Tweet-greet your followers daily. Saying small things like “good morning,” or asking about their health goes a long way in forging ties.
Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform.
Announce weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to understand how influential your brand is.
For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
Give daily twitter tips on usage of your brand’s products/service or on the basis of the industry expertise. Tips sell well on Twitter.
Make regular #FF Friday Follow recommendations or announce fan of the week with some incentives or freebies to the winners.

Following these tips will make your brand interesting on Twitter, and people will want to participate and connect with you. Over time, this will bring you many friends, followers, analysts, well wishers, prospects and business leads. What more could you ask for!