Magnetic Real Estate Agent

Magnetically Attracting Real Estate Agent Leads

Magnetic Real Estate Agent - Magnetically Attracting Real Estate Agent Leads

3 Mistakes Converting Real Estate Agent Leads To Customers

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Real Estate Agent Leads

You’ve heard that blogging in your real estate business can lead to more money. Blogs are a great way to create real estate agent leads.

But there’s two main types of blogs. There those that are fun, personal and generally tell a story. You’ve probably seen travel blogs where people talk about their daily travels. They are nice but don’t usually make any money. And then there is the second type of blog.

The business blog that has it’s main purpose to generate money in the long term. If you’ve been blogging for a while, your traffic is building but you are not converting your real estate agent leads into cash spending customers, then you’re probably stuck in the first type of blog.

 

Here’s 3 mistakes that maybe stopping your real estate agent leads from converting to customers:

#3 Not Promoting Your Listings or Agency

I know we have banged on for a while about over promoting listings and how fantastic you or your agency is. And yes it still holds water that constant listing bashing and statements that “I am the greatest” is not attractive and will drive cash spending customers away from you.

But…… there needs to be a balance between well written, informative content that truly benefits your customers and mentioning your latest listing or award you’ve just received.

Avoiding any promotion of your product or service is a mistake and not good profitable business sense. Add them sparingly at appropriate intervals is a must.

#2 Creating The Wrong Content For The Wrong Audience

What I really mean here is having content that is aimed or appeals to your real estate agent peers. That type of content maybe fine on this blog, but not yours.

Who’s your target market? Customers in your area wanting to buy or sellĀ a house.

Write content about how to improve their home for sale or how to successfully bid at an auction; all of which will help them. And guess what, other agents will see what you are doing and will probably approach you to work in your agency.

Service the buying and selling public not your real estate agent mates.

#1 No List Building Strategy

What type of business are you in? Selling real estate. Yes but to do that you need real estate agent leads. You are in the lead generation business.

Blogs are not for you to directly sell real estate. They about building brand, engaging with people and generating leads.

But once you create your leads, what then. Well you need a follow up strategy to keep engaging with them until they buy. And that’s where an email marketing strategy comes in. I use GetResponse to regularly communicate with my audience.

So if you do selectively promote your listings, write good value content for your buyers or sellers and have a strategy to build a list and communicate with it, you will convert your real estate agent leads into cash spending customers.

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  • Carl Robinson says:

    Thanks Greg. I probably talk about my listings too much. I don’t really know anything about list building so I’ll check out your GetResponse.

    June 14, 2014 at 7:22 pm
    • vehicles plus says:

      Super excited to see more of this kind of stuff online.

      June 22, 2014 at 8:12 pm
    • generic viagra online says:

      I’m not easily impressed but you’ve done it with that posting.

      June 22, 2014 at 10:40 pm
  • Jaime says:

    I thought I talked about my listings too much until I met a man who only talked about his listings. Not to mention, I could not look at a site without seeing some type of write-up on his available properties. As a new Realtor I need a confidence boost more than anything.

    June 17, 2014 at 3:07 am
    • Greg Reed says:

      People want to connect with you to Jaime. Build trust. Mentioning listings is fine but do it sparingly

      June 17, 2014 at 7:32 am
  • Bren says:

    I have not been the best at lead generation and to me that is one of the most important components. Thanks for the suggestion, Greg.

    June 17, 2014 at 4:47 am
  • David says:

    You bring up a lot of good points and one especially that I made the mistake of multiple times. I was writing content for the wrong audience. Though it was getting through to them it was not the group that would rent my apartments because they still heavily relied on their parents for financial assistance. After some time I was able to figure out a perfect medium.

    June 17, 2014 at 6:07 am
    • Blythe says:

      I did the same thing. I sell properties in NYC and was targeting the wrong audience for way longer than I needed. I also had a similar problem, it can be difficult to target the right people who have the resources.

      June 19, 2014 at 12:30 pm
  • Lee says:

    Guilty as charged! I am guilty of taking the approach of quantity over quality. It worked at first but slowly dissipated.

    June 17, 2014 at 12:47 pm
  • Beverly says:

    Hello. I am interested to what you and others think are the best places to post your listings? Many people I know saturate Craigslist only.

    June 17, 2014 at 12:54 pm
    • Jasmine says:

      I reside and sell real estate in the US and I use Trulia, Zillow and Craigslist for my listings.

      June 19, 2014 at 12:12 pm
    • Jan says:

      I have used nakedapartments, padmapper, hotpads and renthop. Hope this helps.

      June 19, 2014 at 12:33 pm
  • Brit says:

    As always, great round up. I will be looking into GetResponse this evening.

    June 19, 2014 at 12:14 pm
  • Bryan says:

    I am still trying to gauge what is too much verses too little. I guess it is a trial by error plan instead of a definitive number. I live in an area where there is constantly new listings and you have to keep up with postings or you will be forgotten easily.

    June 19, 2014 at 12:46 pm

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