Real Estate Agent Leads
You’ve heard that blogging in your real estate business can lead to more money. Blogs are a great way to create real estate agent leads.
But there’s two main types of blogs. There those that are fun, personal and generally tell a story. You’ve probably seen travel blogs where people talk about their daily travels. They are nice but don’t usually make any money. And then there is the second type of blog.
The business blog that has it’s main purpose to generate money in the long term. If you’ve been blogging for a while, your traffic is building but you are not converting your real estate agent leads into cash spending customers, then you’re probably stuck in the first type of blog.
Here’s 3 mistakes that maybe stopping your real estate agent leads from converting to customers:
#3 Not Promoting Your Listings or Agency
I know we have banged on for a while about over promoting listings and how fantastic you or your agency is. And yes it still holds water that constant listing bashing and statements that “I am the greatest” is not attractive and will drive cash spending customers away from you.
But…… there needs to be a balance between well written, informative content that truly benefits your customers and mentioning your latest listing or award you’ve just received.
Avoiding any promotion of your product or service is a mistake and not good profitable business sense. Add them sparingly at appropriate intervals is a must.
#2 Creating The Wrong Content For The Wrong Audience
What I really mean here is having content that is aimed or appeals to your real estate agent peers. That type of content maybe fine on this blog, but not yours.
Who’s your target market? Customers in your area wanting to buy or sell a house.
Write content about how to improve their home for sale or how to successfully bid at an auction; all of which will help them. And guess what, other agents will see what you are doing and will probably approach you to work in your agency.
Service the buying and selling public not your real estate agent mates.
#1 No List Building Strategy
What type of business are you in? Selling real estate. Yes but to do that you need real estate agent leads. You are in the lead generation business.
Blogs are not for you to directly sell real estate. They about building brand, engaging with people and generating leads.
But once you create your leads, what then. Well you need a follow up strategy to keep engaging with them until they buy. And that’s where an email marketing strategy comes in. I use GetResponse to regularly communicate with my audience.
So if you do selectively promote your listings, write good value content for your buyers or sellers and have a strategy to build a list and communicate with it, you will convert your real estate agent leads into cash spending customers.