Twitter is another amazing way to keep connected to your clients. Twitter gives you 140 characters (or less), to give updates to your Followers. Use it to engage, and keep strengthening your relationships.
Use a similar content strategy to Facebook, as I mention in another post on this blog.
1. Tweet Tips about Staging and Moving. Help out your clients (and yourself), by teaching them how to stage their home for better sales. Post links to good articles and videos on how to present a residence when you’re selling it. And teach about how to pack and make a move less stressful, such as in this example:
2. Tweet Local News. Twitter tends to be a great place for news. If there’s a new school being built in your area – tweet about it. Good news stories to show how great your neighbourhood is – and how well you know it.
3. Tweet Questions. Post questions to your followers to encourage a response. For example, ask:
- What’s the best thing about moving to a new home? #moving #newhome #goldcoast
- What would your ideal kitchen look like? #kitchens #daretodream #newhome
- How often do you renovate your home? #newhome #renovations #homedecor
4. Use Hashtags. On Twitter, using hashtags gets your Tweets seen by more than your Followers. Use relevant and specific #’s to get found by those looking for your subject matter. For example, use hashtags:
- with your geographic neighbourhood
- related to your tweets (such as #movingtips, etc.)
Here’s an example of how to use hashtags for a local geographic neighbourhood. The BOTTO Team uses #parkgate, #deepcove and #seymour. Their tweet will be found in these category listings when someone sees these hashtags feeds, or does a Twitter search for them.
5. Tweet about Charity Events. Tweet about local events you support. Show you are connected and trustworthy, and care about your community.
6. Use @mentions to Keep in Touch with Clients. Twitter lets you send tweets to specific people. Aside from using the Direct Messages, send out a Tweet to congratulate a new home owner, or to thank a local merchant for assisting you, etc.
7. Use Contests, Sweepstakes and Group Offers. Like on Facebook, use contests, sweepstakes and group offers to create more engagement with your clients, and get your Tweets seen by their Followers. For example:
- Offer a free dinner at a neighbourhood restaurant for entering a photo contest.
- Ask for a description of a great moving experience, using an essay contest, and offer a gift certificate to a local spa.
- Host a sweepstakes on Twitter, offering a home décor gift certificate, for viewing your Open House.
8. Tweet about Your Listings. Again, use the 80/20 rule. 80% of your content is about lifestyle and connecting; 20% is about your listings. You do this in your sales, don’t you? Do on social too!
Intersperse your Twitter content with your real estate listings. Include info about your places. Include images of your houses and apartments, etc. Include short videos too, if you have them.
DON’T ONLY TWEET YOUR LISTINGS, like this:
It’s annoying, and shows that you are not thinking about your clients!
Use Twitter tactics like this realtor, Olga Marquez. She uses Twitter to engage with her clients, tell related news, and market her homes for sale:
Try these Twitter tips to build your brand, get more real estate agent leads and build a bigger real estate agency.