Real estate leads are vital to the success of any real estate agent. Without leads your business is non existent. People like to do business with those that they know, like and trust.
So one of the best ways to generate more real estate leads is through your ever expanding network of friends and business associates. But how do you actually do this?
Keeping in touch with your network is crucial so as to build long lasting relationships. In business it’s essential that you are top of mind with your network whenever they need a product or service that you can supply.
Here are 5 ways to stay in touch with your network:
- Use The Calendar Creatively
Some real estate sales people send birthday cards to their customers. On the anniversary of their house purchase they might remember to send an anniversary card. But we need to be a little more creative and use the calendar to it’s full potential.
Do you have a Jewish friend in your network? Send them a card for Hannukah. You’ll definately stand out from the pack. Make sure the cards are personal. Add a message aimed specifically at the recipient or the occasion.
Over time you’ll build up a big list of creative ways to send cards throughout the year. Set up a system to track these events for you. People will be amazed how you remember them year after year.
Any Irish mates? Why not do a St Patrick’s Day lunch. There’s lots of ways to use the calendar creatively.
- Be Aware Of Community Events
What events are happening in your area this year? Do you have any members in your network involved in certain groups that run community events? Let’s say you have a colleague in Rotary and they are having a clean up in your area. Volunteer your services. Connect with your colleague and show your support to their cause.
The Red Cross always have an annual Appeal. Donate to the charity.
- Be LinkedIn
LinkedIn is a great place to connect and build a network. Participate in discussions and post regularly yourself. Observe any changes within your network with regards to employment. Send a friend a congratulatory email or card on thier promotion. Tell someone that they’ve done well if they’ve lost a few kilos and are getting healthier.
- Clip The Newspaper
Just by reading the newspaper you can find ways to stay in touch with your network. What if you have a friend that lives in a town that’s featured in today’s newspaper. Clip the article and send it to your friend with a note saying that you were just thinking about them and thought they might like this article your saw in the paper. They’ll really appreciate your thoughtfulness.
- Use Stop Overs Wisely
Are you stopping over in a city where you have a friend in your network? Even if it’s just for a short time, make contact even if it’s just a phone call. If time does permit arrange in advance to catch up for coffee or a meal. This is a great way to stay in touch with your long distance associates.
Being part of a netwotk means that you have to be active within that network if you want to grow it. Staying in touch allows you to build stronger relationships. Your network is a breathing organ. It can create and sustain life, especially your business life. Be involved with people and you’ll be rewarded in your agency business with more real estate leads that will convert into sales.