Magnetic Real Estate Agent

Magnetically Attracting Real Estate Agent Leads

Magnetic Real Estate Agent - Magnetically Attracting Real Estate Agent Leads

7 Steps To Social Media Stardom

7 Steps to Becoming a Rockstar at Social Media

Writers of fiction and indeed all artists are creative but most importantly, they are natural born leaders.  If they were not leaders, they would not start creating in the first place.  The mark of a great artist is that he or she continuously improves and gains vitality with each new creation.

A true artist never stops exploring new ground with their art.

Artists are open to feedback (and feedback is often negative), are resilient in the face of adversity and use all that happens in their lives to improve their self-expression.  They balance the challenges of staying true to their vision with commercial viability.

If you’ve been working in social media for a while, chances are, you relate to the plight of artists.  Like great artists, the best social media marketers are creative and are natural born leaders.  Inspired artists express themselves without the presence of a manager or any sort of supervisor.  They just simply do what comes naturally.

Be willing to experiment

You probably jumped on social media marketing without any manager or boss telling you to use social media as a marketing channel.  As a marketer, you have the innate curiosity to find out how you can shape the new social media channels and like all great artists, you’re not afraid to experiment.  You don’t allow trolls to deter you and you keep pushing for your vision for your business or career.

Maybe you’re already inspired by a mentor, a manager or a business person and are seeking to become more like him or her.  You have a vision for the life you’d like to create for yourself.  You are focused on self-actualization and insist on delivering the best of your abilities no matter what you do.  You are in a way, an artist.

The habits

So what are the seven habits of artists who end up enjoying success in their careers?  By the way, success can have different meaning to different people.  It does not always mean fame, fortune, you know the trappings.  It could be the mastery of a particular style, a mentorship or acceptance by a group of people whom one respects highly.

1. Be inspired

Follow those who inspire you.  Observe what they’re doing.  Imitation is the sincerest form of flattery.   For beginners, visionaries like Steve Jobs, Sir Richard Branson and Arianna Huffington all have biographies that you can read.  Once you’ve started there, find out the people they worked with and start following them on social media.  Observe very carefully what they talk about, what they share, read, read and read.

2. Connect with others

As you go on reading about those who’ve made a huge impact on our lives, you’ll also observe some of the people they’re inspired by and some people they collaborate with.  By all means, connect with these people on social media.  Make an attempt to find out what they’re working on.  At this stage, start forming a strong idea of how your strengths (you know your personality type, your strengths, skills, weaknesses and what you love to do) can contribute to projects that you’re finding yourself getting excited about.

3. Get Personal

You will get rejected and you will have good and bad interactions with others in your pursuit of strengthening your personal or business brand on social media.  Let all of these interactions be a lesson to you.  Do not be afraid to be vulnerable.  Reveal any weaknesses you felt and how you could improve for next time.  Think and express these thoughts on social media in a way that can help others express themselves and objectives better.

4. Get over yourself

I love to throw in the random Prince reference.  If you haven’t seen Purple Rain, check it out ASAP.  In the movie, Prince is a real dickhead.  He bullies his band mates and refuses to look at the songs they write (even though they’ve just written Purple Rain).  He strokes his own ego by literally jerking off on stage with his guitar.  Don’t be that guy.  Write stuff that will be meaningful to others and that also brings me to my next point.

5. Seek collaboration

There are people out there who are possibly doing a better job than you are.  Acknowledge and seek collaboration opportunities with them.  You will learn so much by working within a team.  Yeah, yeah, creating and being an artist is a solitary profession, but consider this, David Bowie is known to have brought out the best in the musician he’s worked with, so seek people who have a knack for bringing out the best in you, and do great work together.

6. Accept that sometimes your less inspired work will be rewarded

I will throw in another David Bowie reference here, my apologies.  I’m somewhat obsessed with his career.  You will also find that sometimes your most inspired work will not be the one that gets the most amount of attention or attracts the most funding.  Ziggy Stardust was truly inspired stuff, as was Thin White Duke, but when we talk about David Bowie’s commercial success, that peaked with Let’s Dance, an album that David Bowie does not consider to be his most inspired work.  Such is life.

7. Never stop exploring

No matter how many goals you’ve kicked, how many followers you’ve got, who you know, etc… there’s always got to be something you’re striving for, otherwise you might be on your way out.  Find some way to always have something to look forward to.  You can.

Take these tips, apply them liberally and see where it takes you.  I look forward to connecting.

Guest Author: Eda Utku is a writer who believes that every fiction writer is an entrepreneur.  Eda shares inspirational thoughts and her writing projects on her website, NeedHelpWriteNow.com 

Be Sociable, Share!

8 White Hot Twitter Tools To Becoming A Tweeting Pro

The reasons to join Twitter are plentiful. In fact, Jeff recently wrote a wonderful post on why it is often misunderstood and people aren’t jumping onto it earlier.8 Great Twitter Tools That Will Get You Tweeting Like A Pro

The experiences I have had with Twitter were amazing and it was by far the most valuable Social Network for me to use.

What I like best about Twitter is it’s open structure, not only for users, but also for developers. It has grown to an ecosystem of over 1.5 million Apps and continues to register a new Tool every second. With this massive amount of Apps it can often be quite overwhelming to know which Tools to use.

Here are the tools I use daily to make me more efficient and get you Tweeting like a Pro:

1. BufferTweet With Better Results

Whenever I am reading an article, I wasn’t quite sure, whether Tweeting it right now was a good idea. It might have been very early in the morning or late at night. By putting all Tweets I have into my Buffer, they will be posted for you at the optimal times, well spaced out over the day. You can add Tweets your Buffer right from the article with the browser extensions with just one click.

Pro Tip: What helps me a great deal is that Buffer provides me with analytics for each Tweet that I post. You will learn about the number of clicks, retweets and reach right inside the App.

8 Twitter Tools to Tweet like a Pro

2. TwylahGive Your Tweets A Longer Life

As a matter of fact, a Tweet’s life is only very limited. If you want to prolong its life, Twylah is a wonderful way to do it. The App automatically displays all Tweets from your stream on a beautiful Twitter Brand Page for you. It will give your followers a chance to learn about the topics you are Tweeting without having to study your Twitter stream beforehand.

Pro Tip: Twylah also offers you to send a “Power Tweet”, which will allow you to post a Tweet to a Twylah page. This page is surrounded by a lot of other relevant content and has shown to increase engagement with a Tweet considerably.

8 Twitter Tools to Tweet Like  Pro

3. MarketMeSuiteYour Powerful Social Media Dashboard

Only recently the paid only MarketMeSuite has opened up its service to be free for everyone. It boasts a ton of great features that make it well worth giving a go. You can create reply campaigns, pull in RSS feeds and compare the Klout score of the users you are interacting with you. On top, you can also collaborate with other’s through the App’s multiple user setting.

Pro Tip: What I like best about MarketMeSuite is that all its features are explained in comprehensible videos as soon as you sign up for it.

8 Twitter Tools to Tweet Like  Pro

4. TweriodFind Out Your Best Times To Tweet

Ever wondered which times of the day would be the best for you to Tweet? Look no further as Tweriod, as the App gives you a wonderful analysis of when you will be able to reach most followers. The App takes into account how well your Tweets have performed at various times and when your followers used to Tweet the most.

Pro Tip: What I like best about Tweriod is that the algorithm excludes Twitter Tools which schedule or auto-tweet as this obviously means your followers aren’t online.

8 Twitter Tools to Tweet Like  Pro

5. TwilertGoogle Alerts For Twitter

This is an App I suggest you might give a go if you are trying to monitor a brand or search term on Twitter continually. Similar to Google Alerts, Twilert can set up any term and then be notified about any activity on Twitter about it. This was particularly helpful if you can’t spend too much time on Twitter each day, yet need a daily digest email to be informed.

Pro Tip: If you give it a go, take a look at the great filtering options ranging from mood, languages and date filters.

8 Twitter Tools to Tweet Like  Pro

6. TweetWallyTurn Tweets Into Blogposts

Similar to an App called Storify, which Jeff has reviewed a few weeks back, TweetWally is a wonderful solution to bring life back to your Tweets. You can take your own stream, do a search or follow a hashtag and make beautiful collections of any Tweets you find valuable. This can be very useful if you are following an important event, conference or else.

Pro Tip: Once you have made your collection you can easily embed all Tweets as a blogpost and offer it as an innovative piece of content for your readers.

8 Twitter Tools to Tweet Like  Pro

7. ParrotFishGet More Insights Into Tweets On Twitter.com

ParrotFish from Embed.ly labs is a wonderful productivity tool to save you a lot of time. It displays all links from Tweets you come across with rich text preview. This means you can read up on the post from the link, before clicking through. I found this to be a great way to stay focused on reading news and not get distracted by clicking on posts which aren’t worth my time.

Pro Tip: The Chrome Extension also comes with a functionality to save items to Instapaper directly from Twitter.com, this was a huge efficiency boost for me.

8 Twitter Tools to Tweet Like  Pro

8. TweetLevelConnect with the right people on Twitter

Whilst building your network on Twitter, it is often key to make those people you engage with relevant and impactful for your niche. TweetLevel offers a wonderful solution to search other Twitter users by a number of different parameters. For example you can search by influence, trust, engagement or popularity. It then makes it very easy for you to follow and start talking to these people right from the App.

Pro Tip: On top of users, you can also search by topics and key words. This will give you a wonderful display of graphs and pie charts around this topic.

8 Twitter Tools to Tweet Like a Pro

These are the top 8 Tools that help me the most to put Twitter to work for me. They all allow me to do things faster and more efficiently, yet they still require me to be active and not on auto-pilot.

Over to you now. Do you think these Apps can help you to improve your Tweeting too?

Author: Leo Widrich Co-Founder Buffer

The MagneticRealEstateAgent.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

21 Hot Tips For An Awesome LinkedIn Profile

21 Steps to Create an Awesome LinkedIn Profile

Attending a conference, a networking event or a dinner party often leads to “that” question. “So what do you do?”

It used to be easy.

You trotted out words such as farmer, accountant or even lawyer if you were brave. One word was all it took. Today it can be a bit more complicated. Today we have careers, businesses and life work that didn’t exist a decade ago.

What are some of these?

  • App designer
  • Life coach
  • Zumba teacher
  • Offshore wind farm engineer
  • Chief content marketing officer

Often the person you are describing your career or business to has never heard of “that” job.

I remember one conversation, when I answered with the one word description “blogger”. The response was, “never met a blogger before”. Often the next part of the communication can get a little tricky when you have to describe what that means.

It can lead to using words that were only invented last week, causing raised eyebrows and quizzical looks. But conversation was always meant to be interesting!

The resume has changed forever

Resumes just like many things are migrating online. In the past you had a few sheets of paper that you mailed or faxed to potential employers to obtain that important interview. Today you are “Googled’ and your online resume is now a collection of “search engine results”. This means your activity online needs to be well managed and optimized. How many times has a person lost that important job due to a poorly considered weekend Facebook update or Tweet?

Employers like to see passion for a career so having a blog can be the difference between standing out or blending in.

The 21 steps to create an awesome LinkedIn profile

LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential. Melonie Dodaro is sometimes described as “Canada’s #1 LinkedIn Expert” and knows her stuff about LinkedIn.

Here are her 21 steps to making your LinkedIn profile awesome.

  1. Your name should only contain your name
  2. Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
  3. Photo should be taken by a professional
  4. Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
  5. Add all relevant contact information
  6. Customize your website names to attract your target market
  7. Customize your profile URL
  8. Update your status daily that adds value to your network. This could mean your latest blog post, presentation or some content you found that is worth sharing.
  9. Use keywords and phrases that you and your business would like to be found for online
  10.  Write in the first person
  11. Speak directly to to your target market so they can self-identify
  12. Add a video or slideshow. Many people prefer to watch rather than read
  13. Tell people to click to play video as it is not that obvious
  14. Keyword load your skills and expertise section
  15. Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
  16. Again, keyword load your current and past work history
  17. Use keywords and phrases when filling out your “Experience” section
  18. Make sure you have at least 10 recommendations
  19. Add any volunteer experience you may have including causes you support
  20. Add any significant media awards, recognition and achievements to enhance credibility in the “Honors & Awards” section
  21. Join 50 groups

If you want to see how it should be done in a visual format check out the infographic below.

How to create an awesome LinkedIn Profile

Infographic source: Melonie Dodaro from TopDogSocialMedia 

What about you?

How is your LinkedIn profile? Could you do better?

What about your other profiles on Facebook, Google+ and Twitter are they up to date? What have you found to be most important when optimizing your online profiles?

Look forward to your insights in the comments below.

Article by Jeff Bullas

The MagneticRealEstateAgent blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

10 Clever Ways To Get Killer Article Ideas

article ideas 10 Creative Ways To Get Article Ideas

 

This is a guest contribution from Andy Nathan.

Have you ever asked yourself: How did they come up with that?

Have you ever read a blog post that made you wonder how you could do the same thing?

Well, in the list below we discuss the top 10 ways to find killer blog post ideas.

Some of these ideas are one-off solutions, and others can be used continually to help you create more blog posts that resonate with readers.

As we go through, take note of the ideas that will work best for you.

Top 10 Methods for Finding Killer Article Ideas

1. Google Keyword Planning tool

If you are going to write a killer article, make sure that it gets some SEO juice as well. The Google Keyword Planner tool can help you do just that.

Google 10 Creative Ways To Get Article Ideas

 

This tool not only helps advertisers bid for keywords on Google, but it is also a great research tool for bloggers looking to create quality articles.

Enter in a keyword relevant to your blog, and discover similar keywords that you can use in your writing as well.

2. Surveys

Do you want to write poignant articles that your clients will love—ones that they’ll thank you for because you’ve created something that helped them?

Surveys can provide insight into what your clients want to know and read about.

Develop surveys that ask your clients what their biggest problems and concerns are and write articles based on those topics. It’s a surefire way to keep their interest.

Simple survey tools like Survey Monkey and Gravity Forms can help you create targeted surveys.

 

survey 10 Creative Ways To Get Article Ideas

 3. Client questions

Perhaps you administered a survey, but still do not have enough to write about. A simple way to generate additional killer article ideas is think about what your clients ask you on a regular basis.

For example, if you have a coaching program, what are the top 10 questions clients have about using your services?

One question might be: Why do they need coaching?

If you get this question often enough then the simple solution is to create a blog post addressing the Top 10 reasons why you need coaching.

Blog posts that address a specific questions can be emailed to prospective clients as well.

4. Use Q&A forums

Next, look through the Q&A forums to find out what people want to know.

Sites like Quora have a wealth of information on virtually every imaginable topic.

This is great for new entrepreneurs who have not had enough appointments to know their clients most important questions.

 

quora 10 Creative Ways To Get Article Ideas

 5. Check out the competition

Use Spyfu or Google Trends to check out what keywords your competition is using and keep up to date on information they regularly put out on the web.

What is your competition writing?

You should never, ever copy your competition directly, but competitors may provide you with insight into what to write for your audience.

Why reinvent the wheel when someone has laid the groundwork for you? Use Spyfu or Google Trends to check out what keywords your competition is using and keep up to date on information they regularly put out on the web.

 

competition 10 Creative Ways To Get Article Ideas

 6. Set up a Twitter Search

The Twitter Search tool is one of the most valuable tools to research trends and ideas on the web, and for learning what people are discussing around specific hash tags and keywords.

Just enter a keyword, and it will give you the latest Tweets about that topic.

 

twitter search 10 Creative Ways To Get Article Ideas

Bonus Twitter Idea: You might also want to check out Twitter Trends to see what the big stories on Twitter are now. You might find a perfect lead-in for an article.

 7. What would piss off your readers?

Sometimes the best articles make us angry.

While we are not talking about just dropping the F bomb to elicit an angry response, you might want to irritate people with an article topic to grab their interest.

Be careful with this though, because it can backfire. Also, make sure the topic is something that people will care about enough to check out your page.

For example, if you have an affiliate site dedicated to health and wellness you might want to write an article tongue and cheek with a title like:

Let Them Eat Cake: Why Unhealthy Behaviour is Great Population Control.

8. Junk mail

Finally, you have a reason not to hate junk mail. If you are like me, then you probably receive numerous junk email notices every day. They pile up in your trash can until you remember to delete them.

Now you have a reason to hold off deleting your junk mail. Search your spam folder and find out what other people are talking about in their email.

 

junk mail 10 Creative Ways To Get Article Ideas

Most junk mailers spend time designing a message that motivates readers to action, despite the fact that no relationship was created with the recipient.

This means they spent time thinking about the titles and ideas that would attract attention. Are any of these ideas great blog posts?

If so, then you need to start trolling through your junk mail every day.

9. Be alert

You never know when a brilliant blog post idea will sneak up on you— whether it’s at family functions or networking events, while you’re spending time with your friends or on vacation.

Keep a notepad with you at all times or use the modern equivalent: Evernote.

With Evernote, you can do a voice recording on your phone about your great idea and then get back to your day.

Be vigilant, because great ideas are everywhere.

10. Spy on yourself

Earlier in this post, we discussed how you could research competitors for blog ideas.

Here’s another option. For blogs with at least 50 posts or more, review what posts drove in the most traffic to your site.

Google Webmaster and Analytics help you analyze your traffic numbers, and get a sense of which blog topics are resonating with your readers.

 

traffic sources 10 Creative Ways To Get Article Ideas

 

Final Thoughts

Creating killer article ideas can come from anywhere.

The inspiration is all around you.

The ideas mentioned in this post will make it easier for you come up with them on an ongoing basis.

Let us know your favorite, killer article idea in the comment section below, as well as how you came up with that idea.

 

Author bio: Andy Nathan is the founder of Smart at the Start, a blog and social networking consulting company that helps small businesses grow through bite-sized internet marketing services.

The WhoIsGregReed.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because WhoIsGregReed.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

6 Simple Ways To Destroy Your Email List

Email Marketing

3D Colorful hot Burining email with real Flames

One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list.

Writing from an email reader’s view, you are sure to get a laugh from this article.

If you’re looking to destroy your email list within 30 days, then this article is just for you. If you want to prevent that from happening, then this article is for you too!

So let’s learn the 6 Simple Ways To Destroy Your Email List, written from an email subscribers point of view.

1. You’re emailing me at night

Your email just went out and 10,000 people got your email and it’s 11.00 pm at night. You’re thinking “Success!”, but they’re thinking “How Rude”.  If you want people to click the UNSUBSCRIBE button like it’s Family Feud then do this often.

You’ve got to understand, scheduled posts and auto responders don’t exist in the subscribers mind. They want something live straight from you and we all know that you didn’t just finish writing that email at 11.00 pm at night on a Saturday. You may not see it, but potential customers are going bye-bye because you woke them up late at night with an email titled “20 Reasons Why You Need More Sleep”. Not good. This breaks the feeling that you care.

So please, email during the daylight. Your list will be happier.

 2. You’re more generic than Walmart

Walmart is great when you need something because they have a touch of everything. They’re known for being generic, it’s why it’s so huge. But if I need a specific smartphone, I’m not going to Walmart. Instead I go to a store that specializes in that field. It’s human instinct. I don’t care how big Walmart gets, I’m not calling them to service my house for pest control, or to deliver my baby. I’m going to people who specialize in that field.

I know Mashable is known for writing about a lot of things, but even they specialize in the technology field. You must have a target, and you must know your audience. When you shoot your emails out, you should hit the bullseye every time. This means you’re helping that reader somehow every time you send them an email. So the generic emails like: “I have the purpose to life blah blah blah” or “ “How to achieve anything you want in life” isn’t going to be opened as much. It’s okay to be inspirational, but being generic makes the reader feel disconnected.

Always stick to the topic.

 3. You email just to email

People say that you must email your subscribers every week no matter what. It doesn’t matter that you have nothing of value to give them or you have nothing to excite them with and  you have no solution to their problem.

If you have nothing to give, don’t email. I’d rather skip a week instead of looking stupid every week.

You want that feeling of excitement to bubble when they see your email. I receive emails like that and it’s amazing to think you can have that kind of effect on people.

So make the email count every time.

 4. You write like I’m the size of a barn

If you’re saying stuff like, “Hope ya’ll are doing good” or “You guys! Guess what??” You’re basically making that person feel so unconnected. Possibly even like their fat.

What if a guy walked up to you and said, “Hey Guys!” You’d look behind you to see who he was talking to.  You’re thinking he’s either crazy or high. Then you realize he’s talking to you. People won’t see you as crazy when you email like this, but they won’t connect with you as much either. You must treat your email writing like you’re writing to an individual.

You want that person to have a personal connection with you. They want to feel close and to be able to share their problems. So when you’re emailing solutions to their problems and  talking about things you have in common, you’re establishing a relationship, they will feel like a close friend. Which is what you want. You want to keep everything natural.

I don’t know why this is so hard for some, but it is.

5. It’s just another RSS feed

RSS feeds are great and some like to get it in their email. But the email open rates are very low with RSS emails. After a while people drift off to find something else to read. People won’t stay committed to an RSS feed like they will with a real person. Making that email format more like a conversation instead of a blog post will increase your open rates tremendously. Understand to that GMAIL is now sending all RSS feeds to promotional tabs. Which means you may receive them for a while but soon they will disappear in the promotional tab.

Hopefully you still love me:)

I talk more about how to increase open rates here in a article I wrote, The #1 Reason Why Your Email Open Rates Are Diving

6. You’re all about money

If that reader even smells that you’re only about padding your wallet, you can say adios to that reader. Your email strategy shouldn’t include punching them 3 times with a pitch about your eBook. It should be about delivering value that melts their problems like butter.

Once they realize you have the power to do that they will be emailing you for a job, contract, or even a book deal. If you had 100,000 people who knew that you had the answer to their problem within one eBook, money would never be an issue. Do you know why spammers slap people with their products all the time? They’re not making money. All it takes is one good launch to get the ball rolling. Selling isn’t hard, it’s simply showing people that you have the answers. Once they realize this Paypal will be your best friend.

So there ya go! 6 ways to destroy your email list. I hope this made your day and possibly made you laugh. More emails like this are sent more than not, but that’s hope for you. Why?

You will stand out brighter and you’ll be seen as the authority in your niche. So use these tips to take you to the next level.

Check out our email software we use in the sidebar

Guest Author: Luke Guy blogs at Lukeguy.com. He researches email marketing and how to grow businesses doing it. He loves finding new ways to grow your list and making it fun at the same time. He talks about other things but usually it involves emailing. 

Be Sociable, Share!

Social Media Scheduling For Real Estate Agents

Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition.

Over the last few years it has become an integral part of your business and marketing.

You use social media to source leads, keep in touch with your old clients and even serve your current customers.

The only problem?

The Internet never sleeps.

But you can’t be online 24/7.

On top of it, there are multiple social media platforms fighting for your attention at any give time.  (I can think of at least ten from the top off my head!)

But there is help out there. It’s called social media scheduling software and it can save you a ton of time. There are quite a few software programmes for you to use, but I’ve chosen a FREE tool that I use.

I love Hootsuite! Here’s some of it’s features and benefits:

Hootsuite

Hoosuite is one of the more popular tools out there that has grown to over 6 million users. The dashboard is available in 13 languages.

You can create a new account for free or sign in using your Facebook, Twitter or Google account.

5 Social Media Dashboard Tools to Help You Manage Your Social Accounts Better

Once you sync your networks within Hootsuite, you can add “streams” in the form of columns.

Streams can be Sent tweets, Retweets, Mentions, Home, Wall Posts etc. A stream is nothing but your activity on a social network.

You can also add tabs to group streams under relevant columns so you can keep streams from different social media separate.

So your tabs can be for Facebook, Twitter and LinkedIn, with each containing streams from the respective platform.

Hootsuite also makes scheduling super simple.

There is also an app directory, a library of third-party free and premium apps that you can use.

At this time, Hootsuite allows the following social networks to be added (for more, you’ll have to try their third-party apps):

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Foursquare
  • WordPress
  • Mixi

Pricing: Free for up to three social profiles with no collaboration.

From $9.99/mo for 50 profiles and +1 team members. Larger plans also available.

Grab your free Hootsuite today and start scheduling your social media campaigns with ease. You no longer need to be a slave to Facebook and alike!

Another great article excerpt from Jeff Bullas

 

The MagneticRealEstateAgent.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

Top 15 Email Marketing Ways to Build Your Real Estate Agency Subscriber List

Email Marketing For Real Estate Agents

 

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

  1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
  3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
  4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
  5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.)
  6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
  7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business! Grab your free book in the sidebar
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
  10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
  11. Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
  13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
  14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Email marketing is a great way to build your business. Start building your real estate subscriber list today.

 

The MagneticRealEstateAgent.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

4 Ways to Succeed With Your Pinterest Brand Page

Pinterest Success

Pinterest has been on our social media consciousness radar for about 18 months when it started to gain traction.

4 ways to succeed with your Pinterest brand page

According to a recent study, Pinterest is now used by 15% of USA web users. To put this in perspective, Twitter usage is only 1% higher at 16 percent.

Pinterest recently launched pages for business, which include the new terms of service, allowing you to use Pinterest commercially. If you haven’t yet converted your business profile into a business page, you can do so by visiting this page and clicking the red button “Convert your existing account” and then following the steps on the page.

Now that the business pages are out, I am going to share four tips on how to promote your business with Pinterest below…

1. Promote your products and services directly

Now that you have agreed to the new terms of service, you can directly promote your products and services on Pinterest without a worry. You can pin images of your products and have a call to action in the description, urging them to visit your site and buy your products. You can also add the price of the product along with the dollar sign ($), as this will get the price of the product to appear on the left corner of the pin. You get a similar effect when you use the pound sign (£), too. This way, people will know whether they can afford the product even before they visit your website.

 

Promote your products and services directly

An example is the board “Top Sellers” on Topman’s (a chain of clothing stores located throughout the United Kingdom) Pinterest brand page. On this board, they share images of some of the best selling products on their website. This is a great way to market their products.

2. Share a lot of content

Now that you’re allowed to use Pinterest commercially – it doesn’t mean that you should stop sharing content. Social media and content together form a powerful marketing tool. Content is one of the best ways to engage your audience and drive traffic to your site through social media. This applies to Pinterest, too – sharing a lot of beautiful images and pictures that lead to quality content can be a great way to engage your audience on Pinterest. Don’t just share the content you create, but what others create too, if you want this method to be effective.

 

Share a lot of Content on Pinterest

A great example is Hershey’s Pinterest brand page, where they share a lot of images on their various boards that lead to recipes. Many of these recipes contain chocolate. This is a great way for Hershey’s to attract chocolate lovers who might be interested in buying their products—after all, they sell chocolate.

3. Optimize your site for Pinterest

It’s not just enough if you keep pinning, repinning, liking, and commenting on images on Pinterest. You need to also optimize your site for Pinterest to encourage others to actively share your content with their followers. This will help you attract a lot of website traffic.

A couple of things you could do are:

a) Add the “Pin it” button

A study shows that web pages with share buttons are up to seven times more likely to be shared. Therefore, if you add the “Pin it” button to your site, people will be more likely to share the images on your web pages, too. A couple of great places to add this button are your blog posts and the landing pages to your products.

Add the pin it button

b) Add the follow button

Adding the follow button can be another great way to optimize your website, as people who visit it will be able to easily find you on Pinterest. From there they can check out your page and your pins and follow you if they like it. This can be a great way to get lots of followers.

Add the follow button on Pinterest

4. Optimize your brand page

Having a great brand page is the key to getting more followers and developing your very own Pinterest brand. So make an effort to improving your profile.

You can do this by:

Displaying a good profile image

The best thing to do is to display your logo or an image with your company name. It needs to be something your audience can easily identify you by.

Setting board covers and rearranging them

Board covers can make your boards appear attractive. So pick the most attractive pins on your boards and set them as your board covers. Also rearrange your boards so that your most important boards are conspicuous.

Adding categories to your boards

Adding categories to your boards will improve your pins’ visibility, as your pins will be displayed in the categories section of Pinterest and someone browsing through these categories can come across your pins even if they are not following you.

Have a relevant user name

The username appears in the URL of your Pinterest profile; therefore, if you use something similar to your business name, it will be easy to locate your profile when someone performs an online search.

Add keywords to the “About” section

Adding keywords to the ‘About’ section can be a great way to improve your profile’s visibility, as the next time someone performs an online search with those keywords, your profile could be one of the top results – this can aid you in getting more followers.

Hubspot’s Pinterest brand page is a great example of a well optimized page. If you observe it closely, you will notice that their profile image is their logo which makes it easy for their fans to identify the page.

Hubspot Pinterest Page

In case they don’t notice it, their name ‘Hubspot’ is their page’s name and user name too. The name also appears in the ‘About’ section which not only makes it easy to recognize the page, but to also locate it through search engines. They have also added other important keywords to their about section.

These are just a few ways to build and promote your brand on Pinterest. Because Pinterest is image based, it gives you the opportunity to create innovative ways to promote your business. So don’t be afraid to try out new marketing methods.

How about you?

Are you using Pinterest to promote your business? How is this working for you? Are there any other tips you would like to share with us? Please leave your comments in the comments box below.

Guest Author: Mitt Ray is the founder of Social Marketing Writing, where you can sign up to watch his Free Video Tutorial “How to Use Pinterest for Business?” He is also the author of the book White Paper Marketing. You can follow him on Twitter @MittRay.

The MagneticRealEstateAgent.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

How to Build a Targeted Real Estate Twitter Tribe of 100,000

Twitter remains an enigma for many bloggers and businesses. Many questions are asked. What can I do with 140 characters? What is the point of tweeting? How can I use if for marketing? Should I check all the people who follow me before following back?How to Build a Targeted Twitter Tribe of 100000

These and many other questions bedevil the casual Twitter user who often thinks that social media marketing only revolves around the Facebook universe.

Social media marketing at scale includes participating on as many social networks as possible that are relevant to your target audience. You need to have your brand on the major social networks and build large followings. Enterprise class tools for facilitating social at scale are now starting to emerge from players such as Exact Target and Adobe.

On Twitter one or two tweets per day with a random message to 200 followers is not going to cut the marketing mustard. You need to scale it up.

Twitter is growing and gaining traction rapidly which stems partly from last years inclusion in Apples’s new mobile operating system and  is now embedded in its mobile menu system.

On social media it is important to listen and engage. The other truth is that “bigger is better”. You need to create big tribes on big networks.

This will give you the reach you need to continue to scale.

How Do you Build a Large Twitter Tribe?

I am going to assume that your blog or website has great content already. Content that has good headlines, published in a range of media types, is well written and structured are important elements in building the foundation to any substantial long term  presence online.

Letting people know that you have this awesome information to help them solve problems and provide “how to information” is the magic sauce to take your brand from invisible to visible.

Building a large Twitter tribe is one of the most efficient ways to distribute that content.

How do you do that?

One of the best simple and free tools that I discovered that can help you achieve that and also abides by Twitters terms of use is Tweepi.com.

What are the steps to attract and build Twitter followers using this tool?

Step One: Create an Account on Tweepi.com

This is quick to do. All you will need is a Twitter account and enter some basic information and you are done. Best of all, it is “free”.

Step Two: Follow the Followers

One of the main drivers of growth on social networks is creating a list of friends and followers from Facebook to Twitter and beyond. This is where the multiplier effect of sharing drives traffic and brand awareness.

In this step we will “follow followers”. So go to the main dashboard area of Tweepi after you login and click on the “follow followers” button

Twitter on Tweepi follow the followers button

Step Three: Follow the “Big” Names on Twitter

Most of us know who the big names are in your industry. Some will have substantial Twitter followers. It could be photography, surfing or fashion. In social media it is people like Chris Brogan (currently over 200,000 followers).  Type in their Twitter name. eg “ChrisBrogan” (remember it must be their exact Twitter “handle”).

Then click “start following”.

Follow top people on Twitter with Tweepi

Step Four: Follow Forty Followers at Once

You can now follow forty followers of Chris Brogan that are already qualified as interested in social media because that is the main reason they are following him (This is what you call an already qualified list). This can be done with just two clicks.

This methodology can be applied to any industry actegory.

Follow 40 people on Twitter at a time using Tweepi

 

Tweepi applies Twitter rules to allow you to follow a certain number of people on Twitter at a time. Don’t be too aggressive in building a Twitter tribe but take it one step at a time. Follow maybe 20-40 people and see how many follow you back.

As we know on social media networks, if anyone follows you then there is a sense of obligation to friend or follow back (of course not everyone will follow back) but if you have good content then a good percentage of those will reciprocate and follow back. Keep in mind that Twitter will allow you to quickly build the list to 2,000 with no limits. Once you are following 2,000 people Twitter applies a ratio that stops you following more than a 10% larger ratio than follows you.

Example: If 1,900 people follow you then you can only follow 1,900 plus 10% (2,090) 

So performing this Twitter tactic regularly will allow you to grow your followers. Just rinse and repeat.

This tactic was a big part as well as the creating and publishing of content on a consistent and persistent basis that allowed me to grow my Twitter tribe to over 100,000.

Article by Jeff Bullas

The MagneticRealEstateAgent.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because MagneticRealEstateAgent.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name. *(Bluehost Terms & Conditions Apply)

Be Sociable, Share!

30 Facebook Timeline Contest Ideas That Drive Likes and Comments

30 Facebook Timeline Contest Ideas That Drive Likes and Comments

Facebook has updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.

With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.

While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.

Several Facebook app companies launched the ability to export a .csv of likes and comments to help business owners take advantage of these changes.

Brands are asking this question

These new guidelines though have raised the following question.

With many great tools to manage likes and comments, how do you go about ensuring that Facebook Timeline Contest you post actually gets engagement?

The status updates below are meant to inspire you with ideas that take advantage of the new Facebook changes and create and drive engagement.

30 Facebook Timeline Contest Ideas

  1. We’re almost to 40,000 fans. Click like to celebrate! The 100th like will get a free [INCENTIVE]
  2. Comment “Coupon” below to get 20% off your next purchase at [FAN PAGE NAME]. Enter before 5pm EST tomorrow!
  3. We’d love getting to know you as well as your best friend knows you! Leave a comment below and attach a picture of you and your best friend for your chance to win [INCENTIVE]. We’ll pick a winner at noon PST tomorrow.
  4. Comment below for your chance to win a free T-Shirt: The best kind of [INSERT] is _____________. Get the most likes on your comment by 2pm EST tomorrow to win!
  5. Comment below, what year was [FAN PAGE NAME] founded in? The first person to guess it right gets [INCENTIVE]
  6. On a scale 0-10+ what do you think of our new product pictured below? The person who leaves the best feedback in the comments will win the product totally free! Winner chosen at 2pm EST tomorrow.
  7. Who is excited for Winter? Like this post for your chance to win [INCENTIVE]. We’ll pick a winner at 1pm EST tomorrow.
  8. Tomorrow is our 50% in store sale! Click like for your chance to win your entire purchase, free (max $500). We’ll pick a winner at 9am EST tomorrow!
  9. We’re launching a new menu item and want your feedback. Comment below and tell us what ingredient you think we should add to the menu item pictured below. The winner will get a free year of the menu item! We’ll announce the winner on our fan page at 2pm EST tomorrow.
  10.  TRIVIA: How many fortune 500 brands do we work with? Comment below with your guess for a chance to win a free $500 service plan! Winner will be announced at 1pm EST tomorrow.
  11. Click “Like” if you can’t wait for the weekend. At 2pm EST tomorrow we’re picking a winner who’ll get a weekend trip for two to Myrtle Beach!
  12. Caption this! Comment below with your idea. The comment that gets the most likes will win a [INCENTIVE]. Winner will be picked tomorrow at 5pm EST.
  13. Guess how many Jelly Beans are in the jar pictured below. The person who comments closest to the actual amount will win a free year of Jelly Beans! Winner picked at 5pm EST tomorrow.Pro Tip: Get a picture of whatever your product is with “a lot” of the product featured. This could be your new books stacked on a bookshelf if you’re an author or 100′s of pairs of shoes if you’re Nike. Ask your fans to guess #’s. Its quick, fast, and easy for them to participate.
  14. On a scale of 0-10+ how much do you love [ENTER BUSINESS NAME]. Tomorrow at 2pm EST we’ll pick our biggest fan and will feature them in our cover photo!
  15. Enter your twitter handle in the comments below. The person who comments with the most followers will win a Free T-Shirt! We’ll pick the winner at 3pm EST tomorrow.
  16. Last night we played an epic show at The Sycamore Deli. Click ‘LIKE’ if you were there (or wish you were!) for a chance to win a free CD!
  17. Gearing up for Halloween! Post a picture of your costume in the comments for a chance to win [INCENTIVE]. Winner will be picked tomorrow at 5pm EST.
  18. What will the score of tonight’s game be between the Eagles & Redskins? The closest guess will win [INCENTIVE]. Winner will be announced at 8am tomorrow morning on our fan page.
  19. When you were a kid what you want to be when you grew up?  Share your dream in the comments to win [INCENTIVE]. We’ll pick a winner at noon  EST on Friday.
  20. Click on this picture and tap ‘L’ on your keyboard for a chance to win [INCENTIVE] hint: tapping L ‘likes’ the photo ;) The 100th like wins!
  21. How many cups of coffee is too many? Comment below for a chance to win a $10 Starbucks giftcard to feed that caffeine addiction :) Winner will be picked at 9am EST tomorrow (that is, if you’ve had your coffee and are awake)
  22. What did you do this past weekend? Share a photo that you took in the comments – picture with the most ‘likes’ will be our featured cover photo for the rest of the week! Contest ends on Monday at 11am PST.
  23. If I could be anywhere in the world right now, I would be in __________________. Share your favorite vacation destination for a chance to win! Winner will be picked at noon EST tomorrow!
  24. Who is the first character to utter any kind of speech in the original Star Wars? Guess the right answer and you could win this Darth Vader t-shirt! Winner will be picked at 9pm EST tomorrow!
  25.  Who is the only MLB player to hit a homerun in his first two World Series at-bats? Share the right answer and you could win tickets to the 2013 World Series! We’ll pick the lucky winner at noon EST tomorrow. Check back on our fan page wall to see if you won!
  26. My favorite song is ________ by _______. Post your favorite song and artist below and win tickets to the next show! We’ll pick a winner from the comments at 5pm on Wednesday!
  27. If you could eat only one thing from our menu for 365 days, what would it be? Share with us for your chance to win a giftcard! Winner will be announced at 3pm EST on Tuesday!
  28. My favorite thing to do at the beach is _______. Share your favorite beach-day hobby with us, and you could win a trip to Cancun for Spring Break! Giveaway ends at 4pm EST tomorrow.
  29.  Who was the first astronaut to go into space? Answer correctly, and you could win tickets to the Air & Space museum downtown! Contest ends at 5pm EST tomorrow.
  30. “A flute without holes is not a flute. A donut without a hole, is a Danish.” – ?? Name who said this quote and from what movie, and you could win a [INCENTIVE]! We’ll post the winner to our wall at 5pm EST tomorrow.

Sentence architecture for high converting Facebook contests

For brands looking to make Facebook contests that’ll get likes and comments on their brands timeline, you can follow the formula below and it’ll work every time.

  1. Call to Action
  2. Incentive
  3. Ending Time
  4. Rules and Regulations

This will keep the Facebook Timeline Contest focused and brand specific for best results.

Your turn

Do you think you’ll run a Timeline Contest on your Fan Page?

Guest author: Alex Shamy is a very cool marketer at Heyo 

Be Sociable, Share!