Magnetic Real Estate Agent

Helping Real Estate Agents Find More Real Estate Buyers And Real Estate Sellers Through Real Estate Lead Generation Strategies And Make More Real Estate Sales

Magnetic Real Estate Agent - Helping Real Estate Agents Find More Real Estate Buyers And Real Estate Sellers Through Real Estate Lead Generation Strategies And Make More Real Estate Sales

How To Build Trust As A Real Estate Agent

trust

 

Real Estate Agent And Trust

According to a recent survey in Reader’s Digest, the words real estate agent and trust do not go to well together. In fact of the top 50 trusted professions, real estate agents came in at #45; just ahead of sex workers at #47.

So it would appear that real estate agents have a bit of work ahead of them if they  want to become more trusted. Let’s look at 5 simple ways to increase trust as real estate agents.

1. Do What You Say You Will

if you say you are going to do something; just make sure you do it. No excuses. In a dog eat dog world where agents are fighting for listings, some agents tend to over promise in order to secure the listing. Unfortunately they also tend to under deliver leaving a sour taste in the seller’s mouth and re-enforcing their belief that all real estate agent’s can’t be trusted.

2. Communicate Regularly

Be in contact with your market regularly whether it’s via an office newsletter, newspaper articles, blog updates or social media updates.

The more the public hears from you the more opportunity they have to increase their trust in you.

3. Be Involved In Your Community

Volunteering is a great way to give back to your community. At the same time it shows your interest in your market place.

Alternatively you can help your local area by funding raising for good causes or sponsoring events of clubs.

4. Give Before You Get

Be a giver, not a taker. Give away your time or expertise without seeking payment. Offer to do talks to your local schools for last year students who will soon be seeking rental accommodation. If you are an auctioneer, do some auctions for charities for free.

5. Think Long Term

It takes a life time to build trust but only a few minutes to destroy. When conducting business think of the long term relationship rather than the short term gain. Act is the customer’s interest always.

By undertaking these simple steps, real estate agents can build more trust in their market place.

 

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How To Create Real Estate Agent Leads

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Real Estate Agent Leads

 

As we have discussed before the business real estate agents are in is the lead generation business. Yes we are here to help buyers find their dream home and for sellers to achieve the maximum price for their home. But where do these buyers and sellers come from. Where can they be found.

In this post I will reveal 5 hot ways to generate real estate agent leads.

1. Paid Real Estate Leads

There are many companies offering leads to purchase which are zip code specific. Most of these are around $5-$10 but some merchants sell such leads for $25+ depending on how much qualification with the person has been done.

While this source of real estate agent lead is valid there is often a question about the motives people had to complete the initial lead generation form especially if an inducements were offered. Then there is always the question as to how fresh the lead is and if the contact details have been verified.

2. Free Information Giveaway

Quality leads can be generated by offering free, valuable information to the prospect. Real estate selling or buying guides are commonly used as giveaways in exchange for a person’s details.

These reports can be given away in a physical format or via a download from your website once a prospect has completed  and online form say on an agent’s website. Once you have a person’s details you are free to communicate with them until they unsubscribe.

3. Cross Business Marketing

By establishing relationships with local businesses you can create opportunities to share customers in your respective marketing campaigns. Hook up with a local car dealership and market to each other’s list of customers. You will need to gain permission from a customer to send them information but if your offer is attractive most people are willing to receive high quality information.

4. Social Media Marketing

Social media is the world’s voice. Set up your company’s Facebook fan page and start building a tribe of loyal followers who rush to your Facebook page everyday to discover what’s happening with you and your business.

You can giveaway great prizes in exchange for likes. Tickets to the local football match, coffee vouchers for a local coffee shop, movie tickets or even hardware store vouchers all make great gifts to help you build your fan base.

5. Company HR Departments

Do you have large companies or organisations in your area that have a human resources department? Hospitals, government bodies or even the armed services employ a lot of personnel that need accommodating within the local community.

Establish a relationship with the Human Resources Manager within these organisations and offer to send them your office’s up to date rental list or properties for sale on a weekly basis. Perhaps you could offer a special incentive for nurses to rent through your company if they come via this connection.

These 5 lead generation ideas will help create more real estate agent leads for your business. Create a plan to implement them today, take action and watch your business grow.

 

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3 Mistakes Converting Real Estate Agent Leads To Customers

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Real Estate Agent Leads

You’ve heard that blogging in your real estate business can lead to more money. Blogs are a great way to create real estate agent leads.

But there’s two main types of blogs. There those that are fun, personal and generally tell a story. You’ve probably seen travel blogs where people talk about their daily travels. They are nice but don’t usually make any money. And then there is the second type of blog.

The business blog that has it’s main purpose to generate money in the long term. If you’ve been blogging for a while, your traffic is building but you are not converting your real estate agent leads into cash spending customers, then you’re probably stuck in the first type of blog.

 

Here’s 3 mistakes that maybe stopping your real estate agent leads from converting to customers:

#3 Not Promoting Your Listings or Agency

I know we have banged on for a while about over promoting listings and how fantastic you or your agency is. And yes it still holds water that constant listing bashing and statements that “I am the greatest” is not attractive and will drive cash spending customers away from you.

But…… there needs to be a balance between well written, informative content that truly benefits your customers and mentioning your latest listing or award you’ve just received.

Avoiding any promotion of your product or service is a mistake and not good profitable business sense. Add them sparingly at appropriate intervals is a must.

#2 Creating The Wrong Content For The Wrong Audience

What I really mean here is having content that is aimed or appeals to your real estate agent peers. That type of content maybe fine on this blog, but not yours.

Who’s your target market? Customers in your area wanting to buy or sell a house.

Write content about how to improve their home for sale or how to successfully bid at an auction; all of which will help them. And guess what, other agents will see what you are doing and will probably approach you to work in your agency.

Service the buying and selling public not your real estate agent mates.

#1 No List Building Strategy

What type of business are you in? Selling real estate. Yes but to do that you need real estate agent leads. You are in the lead generation business.

Blogs are not for you to directly sell real estate. They about building brand, engaging with people and generating leads.

But once you create your leads, what then. Well you need a follow up strategy to keep engaging with them until they buy. And that’s where an email marketing strategy comes in. I use GetResponse to regularly communicate with my audience.

So if you do selectively promote your listings, write good value content for your buyers or sellers and have a strategy to build a list and communicate with it, you will convert your real estate agent leads into cash spending customers.

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Best WordPress Plugins For Your Real Estate Blog

wordpress plugins

WordPress Plugins

Recently I did a post on WordPress For Your Real Estate Blog http://www.magneticrealestateagent.com/business-blogging-for-real-estate in which I discussed the benefits of having a WordPress blog.

Today I want to give you my personal favourite wordpress plugins to help your blog run smoother. A plugin is a piece of software that is an addon in processing additional content for your blog. They are easy to install; generally with just one click. In your side bar on your dashboard within your blog you’ll notice the word plugins.

Simply click on it and you’ll be given a choice to search for plugins or upload from an external source. In the search box put in what you are trying to do or source. For example if if want to add your Facebook details to your blog, you can get a plugin by typing in Facebook and choosing for the best options. Each plugin has a user rating depending on the ease of use, functionality etc. I generally choose 4stars + if there is a general plugin for a function I want to do.

Here are my favourite WordPress plugins for your blog:

Akismet– Check comments again spam and other robots you don’t want polluting your website. By:Automattic

GetResponse Comment Optin - With this plugin, you now have the ability to add a simple checkbox and message to the end of your comment forms to allow your users to subscribe to a GetResponse list when commenting.

Contact Form 7 - Perfect for your Contact Us page and other ‘form’ options. By: Takayuki Miyoshi

Easy Twitter Button – Add the official twitter button in your articles. Select the position, on what pages to show it and add custom css to the twitter div box. By: DolcePixel

Facebook Meta Tags – This plugin adds appropriate meta tags for facebook share. No Setting required. By: Matt Say

Facebook Social Plugins – Easily integrate Facebook’s social features on your blog. By: Olivier Lussier.

General Headers & Footers – Edit your standard headers and footers. By: David Gibbs

Google Analytics Dashboard - Google Analytics graph integration. By: Carson McDonald

Google Analytics for WordPress – This plugin makes it simple to add Google Analytics to your WordPress blog, adding lots of features, eg. custom variables and automatic clickout and download tracking. By: Joost de Valk

Online Backup for WordPress– Online Backup for WordPress allows you to easily backup your WordPress site with encryption to email, download or free 100 MB secure online storage. By: Jason Woods @ Backup Technology

Pinterest “Pin It” Button – Add the ability to share on the most popular social network in the world to your blog! By: Phil Derksen

SEO Friendly Images– Just what it says! Make your images friendly with search engines and bring greater results to your blog when it comes to SEO! By: Vladimir Prelovac

SEO Smart Links - provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more. By Vladimir Prelovac

Subscribe to Comments – Allows readers to receive notifications of new comments that are posted to an entry. By: Mark Jaquith

Subscription Options – Adds subscription option icons for your RSS Feed; your FeedBurner Email Service; your Twitter Stream and even your Facebook page. Thousands of colour options. Totally user-defined. By: Tom Saunter

The OpenHook Customizations Manager – This plugin allows you to insert arbitrary content into the many hooks that the Thesis Theme Framework provides. Never again edit a file! By: Rick Beckman

Ultimate TinyMCE – Ultimate TinyMCE will add over 30 new buttons to the default visual tinymce editor, giving you the power to visually create your pages and posts. No need for mucking about in HTML and CSS. By: Josh Lobe

W3 Total Cache – Improve site performance and user experience via caching: browser, page, object, database, minify and content delivery network support. By: Frederick Townes

WordPress Hashcash Extended – Client-side javascript blocks all spam bots. XHTML 1.1 compliant. (Plain English- keep trashy people from ruining your blog!) By: Aziz B.

WordPress Post Tabs - WordPress Post Tabs will help you to easily display your WordPress Post or Page sections in structured tabs, so that if you are writing some review post, you can add distinct tabs representing each section of the review like overview, specifications, performance, final rating and so on. By: Internet Techies

WordPress SEO – One of the best SEO Plugins I’ve seen in a long time that can be used on all themes of WordPress, free or paid. By:Joost de Valk

WP DBManager – Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up, optimizing and repairing of database. (Does not work if hosted with GoDaddy) By: Lester ‘GaMerZ’ Chan

WP-PostRatings– Adds an AJAX rating system for your WordPress blog’s post/page. By: Lester ‘GaMerZ’ Chan

WP-PostViews – Enables you to display how many times a post/page had been viewed. By: Lester ‘GaMerZ’ Chan

In addition to these you can get specific real estate plugins eg mortgage calculators, stamp duty calculators, listing plugins etc. Search WordPress plugins to find what you need

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Make Money Blogging – 3 Hot Tips

blogging

 

Make Money Blogging, Get More Traffic And Build A Bigger List

 

The internet is an ever growing beast; one you need to get a handle on if you want to successfully grow a real estate business. Connecting with people via the internet is changing  all the time with platforms like Facebook, Twitter, Instagram, LinkedIn and hundreds more.

So how do you utilise these platforms in your business and more importantly how do you use them to set you apart from the pact. A lot of people set up their accounts and falsely assume people will find them and their business will grow into a cash making machine.

One distinguishing factor that will set you apart from the heard is to stop doing what most people do. That is stop focusing on what you want solely and learn to become more PERSONAL in your messages and to be a servant of others.

Let me share with you 3 tips that will help you make money blogging, get you more traffic, build your list and ultimately boost your bank account.

1. People Relate To People

Be the connection people want to have. Remember Mum telling you not to talk to strangers. Well that was ok for when you were 5 but in today’s business world you need to be connecting with new people every single day. And yes most of these people will be new.

Become more engaging. Hook up with people, talk to them on Facebook, answer their questions and do it frequently. One social media guru Sandi advises you should be doing this 12 hours a day for 5 minutes per hour. Your engagement level will go through the roof.

2. Dominate The Mobile Market

Having your blog read on a computer is great but today so many users are connecting to their Facebook and Twitter accounts from their smart phone. Your blog needs to be mobile friendly so it to can be accessed via an iPad, tablet or phone without coming out all mixed up and weird.

There’s 7 billion people on the planet and 5 billion mobile devices. Be mobile friendly!

3. Get Personal – It’s Your Difference

People are turning off commercials on television. In fact people watch more Youtube than television content.

If you are trying to sell real estate using social media, don’t be one of those long boring commercials that never seem to end. Yes it’s ok to mention a listing now and then – about 20 percent of your output.

People will buy property from you but only after they have connected with you first. You create a true connection by being personal. Let people into your world and show your human side. That’s what people really want – to do business with a real human.

Make money blogging is achievable if you adopt the above tips and connect with people personally both via your blog and social media platforms

 

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Business Blogging For Real Estate

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WordPress For The Real Estate Business Owner

 

When you bring your business online the first thing you’ll need is a website. The top choice of over 10,000 sites on the Intra-net is WordPress. The most influential people and companies in the world are using WordPress. No small wonder it’s the most universal online publishing platform in the world and a great platform for business blogging for real estate.

Maybe you didn’t realize that eBay, Oprah and even the Whitehouse uses WordPress for their website. Just take one look at the thousands of companies listed at http://www.wordpress.org and you’ll see that if you aren’t built in WordPress- you’ll want to switch fast!

I’ve had clients tell me that some web designers and graphic designers advised them against WordPress. The only reason this would occur is if a person didn’t know how to edit and refine WordPress. Years ago the best websites made were rich in graphics, filled with flash movies, bells and whistles! Now you run a great risk with a site like this because Google doesn’t like you when it spiders for organic traffic. Flash is NOT recognizable by Google’s robots and graphics that are more than 1/3 of the entire site are not crawled for higher organic listings and search engine optimization. Most of the time they are demoted and even ignored.

But once you get past the overly technical website jargon and the threats from graphics designers that you’ll lose a ton of money I’ll tell you this- if you don’t get into WordPress you will KICK yourself in less than a years time. Mark my words. Just remember this- do NOT use the free websites found at http://www.wordpress.com for your company or you’ll be legislated by WordPress and that’s not a good thing. Instead, have WordPress installed to your own domain so you are a privately owned website that can sell what you want, say what you want and do what you want.

Now that you’re ready to take the jump here are a few critical things to do immediately. Choosing a theme is the first thing you’ll want to do once you decide to move to a WordPress site. After helping my clients’ port over to WordPress and teaching thousands of people how to use WordPress profitably I’ve found a few themes that out-rank them all.

You’ll want a theme that can connect nicely to Social Media channels, allow you to show several archives on the first page, have options to edit the sidebars and page widths and to do a few custom edits.

Thesis is the top of the line when it comes to SEO rich websites. It’s a theme that is built to make money with. Organic traffic, social media connections, hidden private pages, memberships and more can exist beautifully in Thesis.

I’m also a personal fan of Blogolife. Our entire site at: http://www.magneticrealestateagent.com is built on the Blogolife theme.

But what if you want a colorful theme, one that matches your message and you don’t want to pay someone for that or attempt to figure it out yourself. That’s ok too! Here are some tips on what to look for in a good theme.

  • Look for a theme that enables customization of the header
  • Be sure that you can have hidden pages
  • You’ll want to be able to change sidebars and table widths on the page
  • Get a theme that is not showing up on 100+ other sites
  • Find something that represents YOU, not anything else

I hope these tips have been helpful!

The fun thing about themes is this- if you do choose something and want to change, you can. Just be sure to always back up your files before doing so. WordPress is so versatile that you are never stuck in the mud, waiting on a graphics designer or some other expert to pull you out. It’s the tool everyone can use!

Remember if you want to grow your real estate business beyond the borders of your current selling suburb and truly brand yourself as an expert in the real estate field you need to be business blogging for real estate.

 

 

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Twitter Marketing Strategy

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Twitter Marketing Strategy

Twitter should be part of your real estate marketing strategy. Remember the largest media outlets are on Twitter and use a twitter marketing strategy to gather news and move it around the world.

If you see a news worthy tweet from a major media outlet that pertains to the real estate industry, make sure you comment back. This gives you exposure and tells the world you have got your finger on the pulse to all including your followers.

What is a retweet?

A retweet is someone else’s Tweet that you chose to share with all of your followers. You can use our built-in retweet feature or you can manually retweet content by copying and pasting it into a new Tweet of your own. Both are outlined below.

How to retweet without adding your own commentary:

  1. Hover over a Tweet.
  2. Click the Retweet link, highlighted below.
  3. A pop-up will show you the Tweet you’re about to retweet and will ask you to confirm.
  4. Click the blue Retweet button.
  5. The Tweet will then be shared with all of your followers!

This is fine but remember this type of retweet is only being seen by the friends you have in common not your entire group of followers.

A better way to go is to do the following.

How to retweet and add your own comments (RT):

  1. Copy the content of the Tweet you’d like to share. (Note: this only works if the Tweet is much shorter than 140 characters. We recommend using the official retweet button.)
  2. Open a new Tweet box and paste the content into the message.
  3. Add the letters RT and the Tweet author’s @username to show that it’s a retweet and isn’t your own content.
  4. Add your comment at the beginning of the message, as shown below.
  5. Click Tweet to post the message to your followers.

By having a comment first followed by RT@name and what was said, everybody gets to see the message.

Another tip with retweets is that when somebody retweets a message you’ve done, amateurs sometimes reply with ‘thanks’. This type of comment is not engaging a bit egotistical.

Instead to boost engagement make the comment more personal say say something like @newyorkbrokers thanks for the great comment. How’s business in New York today? or @sallypropertyguru hope you have an awesome day.

These comments are more personal and it shows the recipient that you have taken the time to think about them and respond. This is a much better twitter marketing strategy if you want to build your real estate business using Twitter.

 

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Social Media For Real Estate That Converts

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Social Media For Real Estate But Which One Facebook, Twitter, LinkedIn, YouTube, Instagram?

 

There are so many social media platforms out there that you can use to boost your real estate business. But which ones do you choose? How much time must you dedicate to these platforms?

Real estate agents are keen to use social media for real estate but they are not sure which ones will serve them best. There is a fear that they need to have a social media presence but can’t decide which ones will work most effectively. That is bring in sales!

Yes there are literally hundreds of platforms to use. Facebook, Twitter, Instagram, Pininterest, YouTube, Rebel Mouse, StumbleOn are just some of the most popular. In fact Facebook is the second largest search engine in the world behind Google for people to find things including real estate.

But rather than get bogged down in trying to master every social media for real estate platform out there, pick just 2 that you like and master them. Now Facebook and Twitter are the largest but you may prefer to have a presence on Facebook and LinkedIn or Facebook and Instagram. Master two and watch your real estate income grow!

“INSIDE Tip: If you love Instagram, have it feed to Twitter and you automatically populate Twitter at the same time you upload to Instagram”

How Often Should You Post?

If you want to boost your real estate income through social media, you need to be frequently found. You must post everyday and regularly throughout the day. I would suggest that you post between 7am to 7pm daily; posting every hour. Use a mixture of photos, questions, inspirational quotes and business info throughout the day BUT don’t post real estate listings or brag about the number of sales you’ve made today, any more than once a day.

No time to post?

Tools eliminate time and Hootsuite will be your friend in posting 10 to 12 pieces a day. Simply select your posts either in the morning or last thing at night and schedule them to go out via Hootsuite over the course of the day.

You will also need to engage in your posts if you are wanting to boost your connectivity, increase likes and ultimately create better relationships with people that could lead you to making more sales

“INSIDE Tip 2: During the day go back through your posts and engage with those who have liked your posts. Leave follow up comments and post on their page as well. Start conversations and keep them going”

By mastering two social media platforms and being found on them frequently, you will soon see how social media for real estate converts and boosts your real estate business.

If you liked this post please leave a comment below. Let’s connect on Facebook http://www.facebook.com/magneticrealestateagent

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Facebook And Your Real Estate Business

Facebook Benefits And Real Estate

 

Facebook is the largest social network with over 800 million users all over the world and all social classes, children in school, young mothers finding ways to keep in touch with friend, and increasingly baby boomers catching on to the excitement that Facebook provides.  For the vast majority of these people it is nothing more than a place to spend a few

 

globe puzzle You Can Build Your Real Estate Business on Facebook

hours a week catching up with family and friends. But there is another face to Facebook, it is increasing its presence across the web and businesses are looking for opportunities. For Real Estate agents there are wonderful opportunities to create a tight community of people in your local area, who can be actively referring new business to you. We will give you three simple steps to help you build your business using Facebook.

1. Branding – Like all good marketing campaigns, it is important to create a strong visual image for marketing on Facebook or other social networking sites. Your brand is vital if you are to stand out from the crowd and leave a lasting impression on your potential audience, but how to build your brand? That’s what they do;

a. Download a photo of your company logo or a picture of yourself so that people see who you are.

b. Write a summary, the hallmark of the bio that can be used as a way to describe what you are and what you do in a short space of time. This is your chance for 15 seconds of Facebook fame and you should not waste it.

c. Fill in the details section in the information page to tell people more about yourself, and mix both personal and professional data to create a real life character that people can understand and accept others.  Also ensure that you include your keywords, if you operate in a town or area then state that so that Facebook can find you.

2. Content creation – Many people miss the opportunity to provide information about their company and promote this content in Facebook. It’s so simple and yet very powerful and an excellent way to position yourself and your business as the industry leader in your area. Not know how to do this? Here are a few tips;

a. Don’t sell, Facebook is “Social” media, but inform your potential customers about what is happening and what you know.

b. Create small suburb profiles for your area.

c. Post topical information, and what you think about it.  Interest rate rises, property prices moving up/down etc

d. Include an image in as many posts as you can, Facebook is becoming more visual and images are rewarded and more likely to be shared.

3. Engagement – you are wanting to have your potential customers involved in your conversations.  Ask for feedback, create a survey, tell people to share the posts.  All of these are important to ensure that your posts appear in the feed of your fans. (not all posts will appear and if you have little interaction then Facebook is reluctant to show you off).

4. Networking – Join groups and start talking with people having similar interests and ideas for their own business. It is a great way to start finding the big players in your industry that you can build relationships with and perhaps take advantage of a mutual benefit, somewhere along the line. Networking is what social networking sites like Facebook is all about so get in there and make your voice heard!

Facebook is an ideal place to build your business, but with so many possibilities it is easy to become distracted and lose focus on the task. Remember, if you use Facebook for business, then that is exactly what you should do. So take it seriously and devote some time to it every day.

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